08 Oct How mobile first design can have an impact on your business
It is no secret that when it comes to website design, one of the most important things that you need to keep in mind is that it is mobile-friendly. With so many people accessing websites using their mobile phones, especially whilst they are on the go, it makes sense that mobile-friendly websites are going to be more successful than those that are not.
Not only this, but Google has also been incredibly focused on mobile websites, in fact, during 2018 it became an official announcement that the indexing that Google uses for search ranking would be moving towards a mobile-first approach.
This meant that rather using a website’s desktop version for its rankings, Google actually looks at the mobile website for search-engine ranking instead.
Your rankings might be enough to coax you into mobile first design for your website, but if you need further convincing then here are some of the reasons that a mobile first website is going to be something that your business needs.
It helps with local searches
When someone types into Google that they are looking for something (such as a florist, café or perhaps a certain type of shop) then they are going to also be typing in a location for that place. Not only that, but if they are using a location search then chances are that they will be doing it on their mobile.
Knowing this, Google will ensure that when people search for a business that is near to them, they are going to be shown those websites which are mobile-friendly before any other websites. A place where you are going to want to be.
It helps to keep your website simple
For many businesses there is a need to over-complicate their website. Sure, your website should have everything that your customers need on it, but you should try to keep it relatively simple. A mobile first website is going to be designed to be as simple (yet effective) as possible.
This means that you are going to need to take the time to think about what things are vital that you have on there and what things could just be confusing your customers rather than giving them the information that they need.
It will help improve your customers experience
If there is one thing that is important for all customers it is that they have the very best experience possible. This means that you are going to need to do whatever you can to ensure that they feel positive about the service that they have received.
When you design a website which is mobile-first, then you are going to be showing your customers that you care about them, even if they are viewing your website on the smallest screen possible. There is also a much better chance that they are going to click through on-site links and convert from a visitor to a fully-fledged customer.
As you can see, there are plenty of reasons to make sure that your website is mobile-friendly. So, take the time to think about what you can do to make your website even better on mobiles and we can promise you that you will soon feel the benefit.