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Why businesses should use blogging as a way to improve local SEO

Why businesses should use blogging as a way to improve local SEO

When you think of SEO for your business, chances are that you are going to think about your online presence, your national sales and how your brand appears on an even wider scale. Of course, SEO is incredibly useful and important for those parts of marketing your business, but that doesn’t mean that it can’t help with the more localised marketing too.

The thing about local marketing is that is probably more important than you realise. In fact, a study by Google has shown that 18% of local mobile phone searches will then lead to a sale within as little as one day. Which means that you really should disregard local marketing efforts for your business.

So, what can you do to improve this? One way that really can improve your SEO is blogging. But how? How does blogging transform your local SEO and help to secure some sales for your business?

It adds pages to your website

One thing that Google loves is a website that is packed full of information, and the more pages that you have, then the more information it is thought that you have. It can be hard to know what kind of pages to add to your website, which is where a blog is helpful. No matter your industry, there are hundreds of topics out there that you can write about, which will mean that there are plenty of pages that you can add to your website.

You can share useful information

Whilst a benefit of writing a blog is that you are going to improve your SEO, the main goal of writing them should always be to share useful information. After all, you want people to read what you have to say. Writing blogs that have value not only helps your customer, but it also helps you too. It shows that you are an expert in what you offer and that you know what you are talking about.

It brings people back

Adding blogs to your website is a long term marketing approach. Most companies post a blog once a week, or once a fortnight, which means that you will be posting at least 26 blogs over the course of a year. This not only keeps your website updated and fresh, but it also gives people a reason to keep coming back for more.

It broadens your reach

Even in a local area you need to reach out as far as you can to secure customers. Blogging is a great way to extend your reach and grab as many local customers as you can. Not only will it bring people in via online searches, but if they enjoy what you have to say then they may share it on social media, which will attract even more customers.

Blogging is a great way to boost your business. Whether it is making sure you have plenty of pages on your website, that you appear in SEO searches thanks to the use of keywords, or simply that you are recognised as being a company who knows what they are doing. All of these things can really help you to achieve the success that you hope for.

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