We created a logo that had to reflect the quality and attributes of the product itself, and also the background story of where TuffBag came from.
TuffBag is a highly durable and waterproof dry-bag used across a variety of outdoor sports and activities from kayaking, to rock climbing to skiing.
The logo emblem was inspired by an ancient Nordic helmet – in it’s own right, a symbol of toughness, durability and protection. This also ties into the Cumbrian identity of TuffBag. Some of the first settlers to Cumbria were of Nordic origin.