30 Apr Want to make sure that Google loves your website? Here are the top tips for designing with SEO in mind
A website is an incredibly important part of any business. No matter the size of the business, no matter the industry. The thing about websites is that they seem relatively straightforward, but in actual fact they can be quite difficult to design. Especially if you have SEO in mind.
Rather than struggling on, trying to figure out the best way to put your website together, let us show you the things to keep in mind when it comes to making sure that your website is 100% SEO friendly.
Have a website that loads quickly
One of the most important things that you need to do to please Google (not to mention your customers) is have a website that loads in the blink of an eye. Having a website that is beautiful is great, but we as people want things to happen quickly. In fact, studies have found that if a website takes longer than 3 seconds to load, then the customer disappears. So, one thing to focus on is the speed of your website.
Add some images
Whilst a website that is fast loading is important, you do still want to make sure that it looks good too. If you want to add images to really make your website appealing then go for it. Just remember that you might have to compress the images before you upload them as this will keep the quality, but reduce the file size (and in turn how long it takes to load the image).
Don’t forget their tags
Google’s bots are smart but they are not quite smart enough to be able to understand content, images and videos. In order to make sure that Google sees the effort that you have put into the visual design of your website you need to add ALT tags to your media. This will help Google to see everything that your website has to offer.
Google Search Console
Use Google’s Search Console to submit sitemaps and individual URLs for crawling. You can review your index coverage to make sure that Google has the freshest view of your site. Basically, this is a free-to-use tool that lets Google know what’s going on with your website, and if there are any issues, Google will let you know. Sweet!
Check all your links work
Another key factor to any website design is being able to move around it easily. Not only should a visitor be able to know where they need to click next, but also that any internal links or pages load properly. This is something that the bots will check and mark you down for if they are not working as they should.
Always, always make a responsive website
Nowadays, the majority of internet surfing, socialising, shopping and everything else is done on our mobile phones. Which means that any website you design needs to work not only a laptop (or even a desktop computer) but also on a mobile or tablet too. You can, of course, make a separate website for mobile visitors, but this can be hard to maintain. A much better idea is to create a responsive website that will work across the board.
As you can see, there are plenty of things that you need to keep in mind when it comes to designing the SEO perfect website. Why not try out some of these tips today and see if you can make a website that will definitely make Google fall in love with your business?