05 Sep 2019 Local SEO in Seven Steps
Local SEO is a must for businesses looking to win local custom, but how does it all work? Depending on who we speak to, we can often be given conflicting advice. Although there is a lot that needs to be done in relation to local SEO, it’s all straightforward.
Business owners need to ensure that they’re able to invest the time needed for SEO or outsource the task elsewhere.
It’s easy to assume that local SEO isn’t as important as other elements of SEO. The truth is, there are several perks when making use of local SEO, even for online-based businesses.
The following tips will help business owners make the best of local SEO and ensure that the right tactics are in place.
1. NAP Is a Must
Business citations play an important role in SEO. However, for them to be effective, there must be consistency when they’re being created. NAP is a process that ensures that the name, address and phone number are entered at the very least.
The information needs to be the same on all listings. This includes the formatting used. If there are any inconsistencies, then Google may ignore the citation, which mean your ranking will decrease as a result.
2. Take Reviews on Board
Let’s be honest, no business likes to read negative comments, but they can be used to a company’s advantage.
There will be times when a business causes unintended upset, and in some instances, there is little that can be done about the situation.
However, keeping track of online reviews can be a great way of making improvements and staying in touch with customers. Not only does it giver a personal touch, it also shows customers that the business is listening to what they have to say.
3. Create Content
This will be a no-brainer to many, but it’s important to ensure that a company is able to offer unique and valuable content.
Many companies have started to see the benefits of starting a blog. Not only does it allow you more scope when using keywords, it can also be a great way of breaking the ice with new customers.
Sharing content that surrounds the business’s area of expertise means the business earns trust with consumers old and new.
Active content also advises Google that your business is active, so will be beneficial for climbing the ranks.
4. Be Prepared for Mobile
The importance of mobile optimisation has been a focal point for some time, but it’s especially important when it comes to local SEO.
As businesses will be promoting themselves to local business, having a mobile site is vital. If your business links lead to a website that’s dated and not optimised for mobile, it’s likely that Google will overlook it.
Even if results do appear, you could find that local customers avoid the business as they’re not able to navigate the website easily.
A mobile optimised site is essential when trying to gain local custom, especially when you consider how many people use their mobile phone for much of their lifestyle.
5. Encourage Reviews and Social Feedback
The algorithm used by Google means that several factors must be considered when looking to dominate local SEO.
Reviews are an important element of any business, as they allow customers to share their experience with others.
Google My Business has become an important aspect of local SEO, simply because it’s associated with a search giant.
When Google searches for business details, then it makes sense that it will start with its own platform,
This isn’t to say that other platforms aren’t important. Facebook reviews can be very effective when it comes to raising the profile of a business locally, as well as the profile,
6. More Than One Landing Page?
The aesthetics of a website have become the focus for many businesses, and for good reason. The technology available means that companies can display their brand proudly within a sleek and professional website.
However, there can be those who use a basic structure when it comes to their website, and they may only be using one landing page.
While one landing page is better than none, more than one is even better.
Having a seamless user experience by having all the information on one page may seem like a good idea, but in some instances, it can hinder your marketing efforts.
Setting up a page for each are of the business allows you to make use of keywords, as well as deliver information in a way that’s easy to understand.
If you’re not able to carry out the task yourself, then you should outsource the role. More landing pages mean more opportunity for your business.
7. Use Structured Data Markup
Google is a very advanced company in many respects, so it should come as no surprise that it has several tools at its disposal when collecting data. However, there will be times when it needs some assistance, and using structured data markup is the ideal way of doing this.
Structured data markup is code that is embedded within the website that offers search engines like Google more information about the business.
In some instances, this can help you fill the top spot in Google results. Of course, for it to be effective, it has to instilled in the right way. As such, if it’s a task you’re not comfortable with, outsourcing the job is advisable.
On the surface, local SEO may seem straightforward, but there can be many elements that need attending to at different times.
SEO can also be a time-consuming task that can mean other areas of the business are being neglected.
Hiring a SEO professional not only frees up your time, but it ensures that your website is operating in a pro-active way when contending with local SEO.
Some may just feel this is a further cost but hiring the right SEO professional ensures that the investment you make gets the return you’re looking for.
Wondering why your website is not ranking well? Get in touch with your issue and we’ll let you know how we can help.
See our SEO service page for more information.